Introduction
Explanation
Insiicnia is the first data and images base in the world that
scientifically classifies advertisements of pharmaceutical products and
devices for human health which have been published on paper by
international biomedical sources as well as journals, newspapers,
bulletins, o print reports from universities, enterprises, or research
centers and institutions.
Insiicnia started to be worked out in 1998 in agreement with the arrival
of the first collections of periodical journals on paper to Biblioteca
Biomedica SIIC. These journals are the only scientific means where
published advertisements remain unchanged. Eleven years after, the
various technical procedures started to be studied and developed. These
procedures were finished in 2010.
The elapsed period of time – sprinkled with successes, failures and
changes of plans – contributed to the official birth of a sound
Insiicnia made up by approximately 10.000 advertisements of the whole
world. This amount grows from day to day.